New concepts - Local Search engine optimization

A new upcoming term in world of SEO which had made every Search Engine Optimizer to think over all SEO concepts that could work on increasing your local ranks in Search Engine.
Basically Local SEO is part of Search Engine Optimization strategy which helps you divert your local traffic to your site. Everyone in online world would search for business, product or services which they could avail locally at easy interface that is if you want to search for plumber than you won’t just type plumber  it would have simple query  with location specific term,  so that you may concern with respective person for your problem solution.
With this concept in mind Local Search Engine Optimization came in existence that is Search engine started providing basic local result which made all SEO think over there SEO Strategy so that they could target local audience toward their website.
Basic Problem arises when how did Google produce this result? What is a basic criterion or Google Algorithm which interpret Google to fetch local result?

According to search we came to interpret that Basic Strategy followed by Google to fetch all local results are

• Local Web Directories – that is if your site is submitted to local directories of that region may be changes your site rank high in Local Search result.  
• Yellow pages or Chamber of Commerce – getting listed in Local pages or Chamber of Commerce for High SERP’s.
• Location Specific Keywords – use of Keywords in  Title, Meta tag and content of site
• Places result – optimizing Google page result
• Reviews – Most Important Strategy Reviews from clients about your services or product helps a lot in getting ranked in local results.

Working on above Strategy we could build our local rank for all product and services which we avail to our customers that is if you deal in web design than any customer searching for Cleveland Web Design Company or Website Design Cleveland, would get local result and he would bound to have look to all such result as they are fetched by Google and if you rank high there may be chances that you get more and more traffic towards your site which may increase high conversion rate for your site.
So Local Search Engine Optimization a new term to SEO industry but valuable to get in and make your site rank in SERP to avail more traffic.

Does Keyword Specific Domain Help?

A big question which stuck to my mind while I was searching for a keyword “Web Designers Cleveland” or “Cleveland Web Design”, site name [http://www.clevelandwebsitedesign.com] ranks number one in both of above keywords.

Then I just started analyzing  this site that what are factors which favors this site to rank so well in both of keywords , where I find that basic factors of On Page where also not utilized in proper manner like Title, Meta Description, Alt Tag etc, whereas Back link  of site is also not so strong which could favor site to rank so firmly in many of keywords related to Cleveland, than basic factor which helped site to rank was its Keyword specific domain name that was “Clevelandwebsitedesign” which Contain a combination of 3 keyword  that are Cleveland, Website and Design because of such a combination site ranked well in Web Design Cleveland, Cleveland Web Design, Website design Cleveland, Cleveland Website Design. Whereas on further research just came to analysis that this site is satellite site of MJM design company.

I know many would have little bit confusion related to what are Satellite site?

Just in simple manner I could explain features of satellite site as 

• Keyword specific domain name 
• Constructed only of 5-6 page 
• Little bit of link building and optimization of site 
•   Link to main site so that can pass link juice

From my above discussion we could just simply explain that Keyword Specific Domain name favors a lot in optimizing your site and get real traffic for your site.